The organisers of the International Indian Film Academy (IIFA) Weekend and Awards are readying a “big blockbuster” for the gala’s 18th edition to be hosted in New York this July.
This is the first time that the event will be held in New York — described as the city that never sleeps. But the IIFA magic was first brought to Tampa Bay in the US in 2014, when stars like John Travolta and Kevin Spacey were in attendance.
The event — the biggest Bollywood celebration internationally — will be held on July 14-15 at the iconic MetLife Stadium, known for hosting National Football League games, major concerts and other entertainment events.
On the first day will be the IIFA Weekend press conference and IIFA Rocks, followed by the glitzy IIFA Awards on day two — and they are hoping to sell as many as 40,000 tickets for the event.
Andre Timmins, Director, Wizcraft International, which produces and organises the annual jamboree, told IANS over phone from Mumbai: “It has been a big decision to take IIFA to New York. We have been working towards this for the last six months. It is extremely exciting from IIFA’s perspective, because after 18 years, we now want to change the game.
“We are looking at this as a big blockbuster movie we are putting out in America.”
The official Facebook page of IIFA shared the poster announcing the awards and its date this year.
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